Branding a First Product in the Legal Cannabis Space

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Branding a First Product in the Legal Cannabis Space

CBD + Co.’s up-and-coming brand is centered on promoting cannabis as its component parts instead of as a vaguely understood plant. Translating this mission into a branding strategy for the company’s first product was crucial to early success.

Another column as The Cannabrander, where I focus on best branding practices for MJNewsNetwork.

Check out the rest of this column HERE.

By |2017-08-30T12:41:47+00:00June 27th, 2017|Design, General, General Interest, Legal Cannabis, Marketing, Operations|0 Comments

About the Author:

The President of Ben Weinberg Consultants is a Senior Consultant with the company, specializing in marketing, sales, and operational support. He has creatively impacted a variety of projects and brands in his 30+ years of consulting while focusing on the particular needs of small- and medium-size businesses.

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