Canopy’s branding strategy of being a thought leader in the legal cannnabis space is a big part of its up-and-coming brand.
Another column as The Cannabrander, where I focus on best branding practices for MJNewsNetwork.
The Branding Advantage of Thought Leadership
About the Author: benweinberg
The President of Ben Weinberg Consultants is a Senior Consultant with the company, specializing in marketing, sales, and operational support. He has creatively impacted a variety of projects and brands in his 30+ years of consulting while focusing on the particular needs of small- and medium-size businesses.
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